A manufacturer of flyash & AAC (Aerated Autoclaved Concrete) blocks, since 2015. Based in Siliguri, serving Northeast India.

The challenge: Help Featherlite articulate its difference — to show they’re not just another block-maker, but a sustainable, intelligent choice; the better alternative to red clay bricks.

We shaped their identity to reflect strength without heaviness, sustainability without sacrificing performance. Every visual and word leans into the promise: lighter loads, cleaner materials, smarter building.

What we delivered: A visual system + messaging that underscores eco-awareness, precision, reliability. Designed for those who build not out of habit, but out of intent.