Peero

Client: PEERO Industry: Gourmet Hot Sauce / Food & Beverage


Project Overview

PEERO Cherry Pepper Sauce is an ultra-hot, organic condiment made from the Dalle Khursani pepper (300,000+ SHU). Fermented, gluten-free, and packed with bold flavor, it’s designed for food lovers who crave heat and depth—perfect for dips, marinades, pasta, and pizza.

The project included brand identity, packaging design, and marketplace assets to highlight its intensity, quality, and versatility.

Key Deliverables

  • Logo Design: A bold, eye-catching logo that conveys heat, craftsmanship, and premium quality, with a nod to the cherry pepper’s unique origin.
  • Packaging Design: Sleek, durable bottles with labels that emphasize organic ingredients, Scoville rating, and artisanal fermentation.
  • Marketplace Assets: High-impact product photos, social media visuals, and e-commerce banners to stand out online.

Design Approach

  • Logo: Striking typography paired with pepper or flame motifs to communicate heat and flavor.
  • Color Palette: Fiery reds, deep blacks, and gold accents to evoke spice, luxury, and authenticity.
  • Packaging: Dark, matte bottles with vibrant labels featuring organic textures and clear ingredient callouts.
  • Assets: Lifestyle imagery showing PEERO in use (e.g., drizzled on pizza, mixed into dips) to highlight versatility.

Outcome

bold, premium brand identity that captures PEERO’s intense heat and artisanal quality, making it irresistible to spice enthusiasts and gourmet shoppers. The design positions PEERO as a must-have condiment for adventurous foodies.