Lightstyle

Client: Lightstyle (Motueka, New Zealand) Industry: Web Development & Photography Scope: Brand Identity, Logo Design, Visual Language


Project Overview

Lightstyle is a New Zealand-based company specializing in custom web development and high-quality photography. Their work focuses on creating visually stunning, functional websites and captivating imagery for clients who value creativity and precision. The goal was to develop a modern, versatile brand identity that reflects Lightstyle’s technical expertise and artistic flair, positioning them as a trusted partner for businesses seeking impactful digital experiences.

Key Deliverables

  • Logo Design: A sleek, contemporary logo that balances innovation and simplicity, ensuring it works seamlessly across digital and print platforms.
  • Brand Identity Guidelines: A comprehensive guide covering color palettes, typography, imagery style, and logo usage to maintain consistency and professionalism.
  • Visual Language: Custom design elements that emphasize clarity, creativity, and technical precision, aligning with Lightstyle’s dual focus on web development and photography.

Design Approach

  • Logo Concept: A minimalist design incorporating subtle nods to technology (e.g., abstract code or camera motifs) and light (e.g., gradients or negative space) to symbolize both web development and photography.
  • Color Palette: A mix of cool, modern tones (deep blues, soft grays, and crisp whites) to convey professionalism and trust, with vibrant accents (e.g., electric blue or gold) to highlight creativity.
  • Typography: Clean, sans-serif fonts for readability and a tech-forward feel, paired with a slightly bolder display font for headings to add personality.
  • Imagery: A blend of high-resolution photography (showcasing Lightstyle’s work) and abstract digital elements(e.g., wireframes, code snippets) to reflect their dual expertise.

Outcome

cohesive, modern brand identity that effectively communicates Lightstyle’s technical skill and artistic vision. The design positions them as a go-to partner for businesses seeking custom web solutions and striking visual content, reinforcing their reputation for quality and innovation.