Client: Lightstyle (Motueka, New Zealand) Industry: Web Development & Photography Scope: Brand Identity, Logo Design, Visual Language
Project Overview
Lightstyle is a New Zealand-based company specializing in custom web development and high-quality photography. Their work focuses on creating visually stunning, functional websites and captivating imagery for clients who value creativity and precision. The goal was to develop a modern, versatile brand identity that reflects Lightstyle’s technical expertise and artistic flair, positioning them as a trusted partner for businesses seeking impactful digital experiences.
Key Deliverables
- Logo Design: A sleek, contemporary logo that balances innovation and simplicity, ensuring it works seamlessly across digital and print platforms.
- Brand Identity Guidelines: A comprehensive guide covering color palettes, typography, imagery style, and logo usage to maintain consistency and professionalism.
- Visual Language: Custom design elements that emphasize clarity, creativity, and technical precision, aligning with Lightstyle’s dual focus on web development and photography.
Design Approach
- Logo Concept: A minimalist design incorporating subtle nods to technology (e.g., abstract code or camera motifs) and light (e.g., gradients or negative space) to symbolize both web development and photography.
- Color Palette: A mix of cool, modern tones (deep blues, soft grays, and crisp whites) to convey professionalism and trust, with vibrant accents (e.g., electric blue or gold) to highlight creativity.
- Typography: Clean, sans-serif fonts for readability and a tech-forward feel, paired with a slightly bolder display font for headings to add personality.
- Imagery: A blend of high-resolution photography (showcasing Lightstyle’s work) and abstract digital elements(e.g., wireframes, code snippets) to reflect their dual expertise.
Outcome
A cohesive, modern brand identity that effectively communicates Lightstyle’s technical skill and artistic vision. The design positions them as a go-to partner for businesses seeking custom web solutions and striking visual content, reinforcing their reputation for quality and innovation.