Client: Latido Leathers (Nepal) Industry: Luxury Leather Goods / Fashion Scope: Brand Identity, Logo Design, Visual Language
Project Overview
Latido is a premier Nepali brand specializing in handcrafted, customizable leather goods, particularly jackets. Founded in 2014 by Bilal Ahmed Shah, Latido embodies the fusion of traditional Nepali craftsmanship and contemporary fashion, with a name inspired by the Spanish word for “heartbeat”—symbolizing passion and artistry.
The brand’s mission is to elevate Nepali leather craftsmanship onto the global stage, offering personalized products that reflect individuality and quality.
Key Deliverables
- Logo Design: A distinctive logo that captures Latido’s heritage, passion, and modernity, ensuring it resonates with both local and international audiences.
- Brand Identity Guidelines: A cohesive visual system, including color palettes, typography, and imagery styles, to maintain consistency across all touchpoints.
- Visual Storytelling: Custom graphics and design elements that highlight the brand’s artisanal roots and global aspirations.
Design Approach
- Symbolism: The logo and visual elements incorporate motifs inspired by Nepali craftsmanship and the rhythm of a heartbeat, reflecting the brand’s name and ethos.
- Color Palette: Rich, earthy tones (deep browns, warm blacks, and subtle gold accents) to evoke luxury, authenticity, and timelessness.
- Typography: A blend of bold, modern fonts for headings and elegant serifs for body text, balancing contemporary appeal with artisanal charm.
- Imagery: High-quality photography showcasing handcrafted details, customization processes, and real customers wearing Latido products, emphasizing individuality and craftsmanship.
Outcome
A strong, globally appealing brand identity that positions Latido as a leader in customizable leather fashion. The design celebrates Nepali heritage while appealing to an international audience, supporting Latido’s goal of becoming a recognized global fashion brand.