One of my close friend Mr. Raman called me one day and asked me to talk with the owner of Vaishnodevi Buildcon Mr. Kuldeep, who was in need of a brand strategist. I called him and we fixed a meeting for the next day.
After initial discussion, he loved the quality of work I provide. Finally we finalize the deal.
At that time he was planning to launch fly ash brick (which is way lighter than traditional red brick) product line. Which was very new thing to the local market. The biggest differentiator of his product was its weight, so as per the name we decided to go with feather and construction, and here is the outcome.