Leafsip

Client: Leafsip (Darjeeling, India) Industry: Organic Tea / Sustainable Beverages Scope: Brand Identity, Logo Design, Packaging Design, Market Listing Assets

Project Overview

Leafsip is a Darjeeling-based startup dedicated to delivering 100% natural, fresh tea with no artificial ingredientsand eco-friendly packaging. Their brand celebrates authenticity, sustainability, and the art of tea, aiming to connect tea lovers with the purity of Darjeeling’s tea heritage.

The project involved creating a holistic brand identity, including a symbolic logo, packaging, and market-ready assets, to reflect Leafsip’s commitment to nature, wellness, and sustainability.

Key Deliverables

  • Logo Design: A modern logo featuring a stylized tea cup, symbolizing warmth, tradition, and the ritual of tea drinking, while maintaining a clean and contemporary aesthetic.
  • Brand Identity Guidelines: A comprehensive guide covering color palettes, typography, imagery, and design principles to ensure consistency and reinforce brand values.
  • Packaging Design: Eco-conscious, visually appealing packaging that highlights the tea’s natural origins and Leafsip’s commitment to sustainability.
  • Market Listing Assets: Custom designs for e-commerce, social media, and promotional materials, ensuring the brand stands out in competitive marketplaces.

Design Approach

  • Logo Concept:
    • A minimalist tea cup icon integrated with the brand name, evoking comfort, tradition, and purity.
    • Bold, rounded typography for approachability, paired with the tea cup symbol to create a memorable and inviting visual identity.
  • Color Palette:
    • Earthy greens and soft browns to represent nature, freshness, and sustainability.
    • Warm neutrals and subtle accents to add depth and evoke the richness of tea.
  • Typography:
    • Clean, modern sans-serif fonts for readability and a contemporary feel.
    • Organic, rounded letterforms to complement the tea cup symbol and enhance the brand’s friendly and authentic tone.
  • Packaging Design:
    • Minimalist, eco-friendly materials (e.g., recyclable or compostable) to align with Leafsip’s sustainability mission.
    • Illustrations of tea leaves or Darjeeling landscapes to emphasize the tea’s origin and natural quality.
    • Functional elements like resealable designs to preserve freshness and convenience.
  • Market Listing Assets:
    • High-quality product photography showcasing the tea’s natural beauty and packaging.
    • Social media templates and e-commerce banners that highlight Leafsip’s story, sustainability, and unique selling points.

Outcome

A cohesive and nature-inspired brand identity that positions Leafsip as a trusted name in organic tea. The design successfully captures the essence of Darjeeling’s tea heritage while appealing to eco-conscious consumers, supporting Leafsip’s mission to deliver fresh, sustainable, and artisanal tea experiences. The symbolic tea cup logo adds a layer of warmth and tradition, making the brand instantly recognizable and relatable.