Sector: Wellness & Personal Transformation

Scope: Brand Identity Design, Symbol Design, Visual Language

Brief: When Steve Young approached us to design the identity for his new venture — Cell to Self System — the vision was clear yet profound: to create a symbol that bridges Eastern wisdom with Western science. The brand’s philosophy revolves around holistic transformation — aligning the four key components of human potential to achieve harmony, health, and inner success.

We designed a mark that reflects balance, flow, and integration — a visual metaphor for transformation from the cellular to the self level. The system’s design language carries a sense of calm intelligence — rooted in spirituality, yet grounded in science.

The result is an identity that feels enlightened yet modern, expressing the union of intuition and evidence, energy and structure.