Client: Holmestore (Australia) Industry: E-commerce / Online Retail Scope: Logo Design, Brand Identity Guidelines

Project Overview

Holmestore is an Australian-based online retail company specializing in home improvement products, kitchen and garden essentials, toys, and musical instruments. The goal was to create a cohesive and modern brand identity that reflects their diverse product range while maintaining a clean, trustworthy, and customer-friendly aesthetic.

Key Deliverables

• Logo Design: A versatile and memorable logo that embodies the brand’s values—simplicity, reliability, and variety.
• Brand Identity Guidelines: A comprehensive guide covering color palettes, typography, imagery style, and logo usage to ensure consistency across all platforms.

Design Approach

• Visual Identity: Balanced typography and iconography to appeal to a broad audience, from DIY enthusiasts to families shopping for toys and musical instruments.
• Color Palette: Earthy and vibrant tones to evoke trust, growth, and creativity.
• Typography: Clean, modern fonts for readability and a professional touch.

Outcome

A unified brand identity that enhances Holmestore’s market presence, builds customer trust, and supports their mission to provide quality products for every home.