This is probably the fifth logo design project I’ve handled for my Canadian client JP Obbagy & Keith Haberl. This time, my Task was to create logo for Relevance Path.
As my usual logo design process, I started with pre-design reserch and gathering of ideas.
The name is Relevance Path. The work we do for our clients is online marketing, search engine optimization, etc. Rather than Internet marketing or online marketing we use “Inbound Marketing”, which focuses on “getting found”. Our approach to marketing our client’s businesses is to “Attract, Engage, Nurture, Convert”. excerpt from client’s email